2025
Kidev Park Hotel
Participants: 80 people

Objective: To develop a creative concept that will help relaunch CAPAROL’s corporate values, demonstrating that they are not just slogans but a living part of the company’s culture.

Creative іdea: “The Treasures of CAPAROL”

Key implementation tools:

• Telegram event chat featuring an interactive character — Professor Capa Role, a virtual seeker of corporate treasures
• In-office teaser activities to build anticipation ahead of the event
• Author workshop “The Treasure of experience”: 5 invited experts from various fields who reveal the company’s values through their personal and professional stories
• Unique teambuilding “Circle of Treasures”: creation of five art objects, each representing one of the company’s core values
• Corporate keychains with visual symbols of the values — a personal artifact for each employee