Exclusive exhibition stands for Herbalife Ukraine

When our agency was developing stands for Herbalife Ukraine to participate in the Nike + Training Clubconvention, we pursued the following goals: to stand out among the competitors and, of course, to draw attention of the target audience to the brand.

But what if your target audience are fitness trainers?

Keeping this in mind, our creative department had combined the love of movement and health with Herbalife’s product in one solution.

And it resulted in a stand – an interactive zone.

When creating the stand, we have used cans from Herbalife products as stairs on which we could climb to the very top.This idea symbolized the company Herbalife Ukraine as a kind of support for growth, a symbol of recovery, development, achievement of goals in a healthy lifestyle.

Each can in the stand was filled with cement to make it heavier. The stand itself was 60 cm, it was also filled with weighting material. These tricks made the stand very stable. Several people could climb on it at the same time, and he did not even stagger.

So, this stand has become our main photo area. Fitness trainers tried their hand and demonstrated their stretching skills with great pleasure. The photos were really very impressive.

The second zone was also initially planned to be a photo zone. Looking at it for the first time, you may think that these are jump ropes, curved in different directions. But this is not entirely true.

During the process of developing this stand, we were faced with the problem that to implement an idea with a volumetric effect, we needed a 3D layout with a clear miscalculation of the jump ropes’ length. We did not have enough time to do it and it was a great difficulty for the whole process. Therefore, we completely trusted the contractor. And the decorator, at his own risk, bent the armature, which simulated a jump rope.In some places we attached handles of real jump ropes with built-in flashlights. They blinked and it looked really spectacular.

There was also another photo zone which was favorite for our Client. In an interactive zone XBOX KINEKT your body acts as a joystick. So, due to active movements, you participate in a game on the screen. It was not a new solution, but really appropriate here. And this was NOT the activity for lovers of lazily lying on sofa, but quite the opposite – for our target audience.

We wish everyone to make courageous decisions, be healthy and more active in everyday life 🙂

Always with you,

Bee Bee Event Agency

Author: Marina Ilchenko

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